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Company exits the “new” top level domain program.
Internet service provider and entertainment company Comcast (NASDAQ: CMCSA) has voluntarily terminated its two dot-brand top level domain names, .comcast and .xfinity.
The company informed ICANN of its decision in September. ICANN opened a comment period last week after deciding it won’t transition the domains to a new provider (as is usual with dot-brand top level domains).
It doesn’t appear that the company ever used the domains. Google has only indexed the obligatory nic sites for these two domains.
Comcast joins another recent brand to terminate top level domains. Clothing company The Gap (NYSE: GPS) recently terminated its contracts for .oldnavy and .bananarepublic. It so far hasn’t terminated its other dot-brands: .gap and .athleta.
The Gap doesn’t appear to be using any of its top level domains, either.
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Andrew Allemann has been registering domains for over 25 years and publishing Domain Name Wire since 2005. He has been quoted about his expertise in domain names by The Wall Street Journal, New York Times, and NPR. Connect with Andrew: LinkedIn – Twitter/X – Facebook
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says
It’s comical to watch the .brand TLD consultants continue to flog these thing while their previous clients abandon them.
Domain Name Wire is a trade publication for the domain name industry covering topics relevant to domain investors, brand owners, policy makers, domain registrars and registries, and more. Founded in 2005, Domain Name Wire has been cited by Wall Street Journal, New York Times, NPR, and Washington Post. Read More About DNW
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