Prudential cancels one of its top level domain names – Domain Name Wire

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Andrew Allemann 1 Comment March 13, 2025
Company says it no longer wants one of its domains, but it still has two other dot-brand top level domains. Prudential, the global financial services company, has informed ICANN that it is terminating one of its top-level domains.
In January, Prudential notified ICANN that it no longer wants to retain the .pramerica domain. This week, ICANN opened a public comment period on its decision not to redelegate the string.
Prudential has not canceled its two other top level domains, .pru and .prudential.
While the company never put .pramerica to use, it has registered many second level domains under its other top level domains. These domains, such as jobs.prudential and agents.pru, forward to pages on the company’s main prudential.com website.
It will be interesting to see which companies apply for dot-brand top level domain names in the next round of top level domain expansion, due to kick off next year. While some companies, such as Toshiba, have gone all-in on their domains, most dot-brand applicants have barely used their domains. So far, 174 dot-brand domains have been canceled.
Categories: Uncategorized Tags: dot brand, new top level domains, Prudential
Andrew Allemann has been registering domains for over 25 years and publishing Domain Name Wire since 2005. He has been quoted about his expertise in domain names by The Wall Street Journal, New York Times, and NPR. Connect with Andrew: LinkedIn – Twitter/X – Facebook
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John Berryhill says
March 13, 2025 at 12:46 pm
“So far, 174 dot-brand domains have been canceled.” – $32M in ICANN application fees alone. Poof. This game needs some fresh blood.
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