WordPress introduces 100-year domain registrations – Domain Name Wire

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Andrew Allemann 1 Comment February 12, 2025
Never worry about renewing your domain again, if you trust Automattic to do it for you.

A couple of years after introducing a pre-paid, 100-year hosting package, WordPress.com’s parent company, Automattic, is offering 100-year domain registrations.
The ICANN-accredited registrar is offering 100-year domains in .com, .org, .net, and .blog. .Com and .net are managed by Verisign, .org by Public Interest Registry, and Automattic operates .blog.
What does it cost to lock in and not have to worry about a domain for 100 years? $2,000.
Of course, none of the registries can offer registrations for more than 10 years at a time. So registrants are counting on Automattic being around for 100 years and activing the renewals.
That might have been a better bet a year ago before Automattic CEO Matt Mullenweg went on a scorched earth campaign to destroy his company’s and his personal reputation.
Automattic isn’t the first company to offer 100-year registrations. Network Solutions previously offered them. Epik offered “Forever Domains”,”which promised to renew domains forever, for $420.
Given how the latter example worked out for registrants, I’d proceed with caution.
Categories: Uncategorized Tags: automattic, wordpress, wordpress.com
Andrew Allemann has been registering domains for over 25 years and publishing Domain Name Wire since 2005. He has been quoted about his expertise in domain names by The Wall Street Journal, New York Times, and NPR. Connect with Andrew: LinkedIn – Twitter/X – Facebook
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John Berryhill says
February 12, 2025 at 1:59 pm
Sounds like Rob Monster landed on his feet again.
Domains can only be renewed for 10 years maximum under ICANN rules.
What WordPress is offering here is an unregulated financial product.
Domain Name Wire is a trade publication for the domain name industry covering topics relevant to domain investors, brand owners, policy makers, domain registrars and registries, and more. Founded in 2005, Domain Name Wire has been cited by Wall Street Journal, New York Times, NPR, and Washington Post.  Read More About DNW
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