After contending with another year of high food and labor costs, financially stressed consumers, and fierce competition, U.S. restaurant operators are approaching 2025 with a focus on engaging more guests, more often. Consumers will see new pricing, ordering and marketing strategies, unique dining experiences, and increased usage of AI to enhance hospitality and bridge labor gaps.
This is according to recent studies of 359 U.S. restaurant operators and 1,000 U.S. consumers by Popmenu, a tech leader serving more than 10,000 restaurants.
Following are some of the technology-related research findings highlighted in the Restaurant Trends to Watch in 2025 report:
Popmenu conducted an anonymous, nationwide study of 359 U.S. restaurant owners and operators from November 20, 2024 to January 10, 2025. Popmenu also conducted an anonymous, nationwide survey of 1,000 U.S. consumers, ages 18 and older, from November 17 to 18, 2024.
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