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Aditya Birla Group’s fashion division, Tmrw, is accelerating its growth strategy by embracing technology and data-driven insights. Tmrw is investing in both online and offline channels, focusing on omni-channel expansion to reach a wider audience. The company also leverages celebrity partnerships and cultural moments to connect with its target audience.
The company houses brands like JuneBerry, Wrogn, Veirdo, Urbano, Bewakoof and Nobero, and is focused on catering to Gen Z and millennial consumers through a diverse portfolio and a strong omni-channel presence.
Tmrw’s co-founder and CEO Prashanth Aluru has said that they have made heavy investments on tech and data sciences to ensure fast access to trends, demands, and maintaining a consistent ‘launch rhythm’. He also acknowledged that trends switch faster in the current time and being at the right pace with them requires ‘more than just intuition’ and so Tmrw plans to leverage the potential of data-driven outcomes.
Tmrw is actively expanding its online and offline presence, ensuring its brands are accessible to a wider audience. Tmrw is also differentiating its brands through unique positioning.
By embracing technology, leveraging strategic partnerships, and differentiating its brands, Tmrw aims to solidify its position as a leading player in the Indian fashion market.
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