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Sarah Wild is a freelance journalist in Canterbury, UK.
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In 2021, Branka Milivojevic prepared to leave academia for the second time. She wanted greater flexibility so that she could be available for her children, and was tired of the instability of grant-based contracts. Five years previously, she had joined a neuromarketing start-up in Rotterdam, the Netherlands, as a principal scientist to automate and standardize the analysis and visualization of neuroimaging data. But within a year, she had returned to a university research position, enticed by exciting projects. For her second move to industry, she drafted a list of what she wanted to negotiate for.
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Nature 616, 615-617 (2023)
doi: https://doi.org/10.1038/d41586-023-01299-0
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