April 26, 2026

DNS Africa Resource Center

..sharing knowledge.

Africa’s growing energy storage capacity is key to energy self-sufficiency – In On Africa (IOA)


In On Africa

In On Africa (IOA) is a leading research, intelligence, and advisory firm that specialises in providing comprehensive market research and business intelligence services in Africa, focused on Africa. We cover all 54 African countries and offer our clients a wide range of services to guide their decision-making on the continent.
Our motto is Connecting Africa’s Potential, reflecting our mission to guide and inform data-driven decision-making in order to positively contribute to the growth of the African continent.
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IOA offers our clients a wide range of tailored market research and business intelligence solutions that are designed specifically for the complex African market. Our consulting services cover a broad array of industries and sectors, across all 54 African countries.
IOA regularly publishes a variety of position papers and special reports that are developed with the aim of illuminating key trends and providing our readers with expert prognoses that can help inform their decision-making at all levels across the African continent.
IOA boasts a large and diverse client base that includes major international corporations, institutions and organisations, media houses, embassies, governments, as well as smaller entities, non-governmental organisations, non-profits and individuals.
IOA is the only comprehensively African-focused, Africa-based business intelligence and market research agency on the continent, spanning all industries, sectors and markets across the continent.
Our desire to see Africa grow and prosper is what unites us.
Our goal at IOA is to ensure data-driven decision-making through top quality research in order to contribute positively to the growth of the African continent. We provide our clients with deep insights and practical recommendations derived from primary and secondary data to enable them to make full-informed decisions in Africa.
What binds us is our collective vision for Africa’s advancement.
We are a proudly African-based, Africa-focused firm with headquarters in South Africa a consultancy network that spans more than 30 African countries. Over the past +15 years, we have conducted research and business intelligence in all of Africa’s 54 markets, including a broad array of research methodologies.
Our team shares a deep passion for the African continent.
With nearly two decades of experience in conducting market research and business intelligence across Africa, our industry knowledge is vast, spanning all key aspects of African markets, ranging from agriculture, education, healthcare and politics through to financial services, telecommunications, transportation and security.
We work closely with our clients to grow all facets of African economies.
IOA did a fantastic job at collecting market-related data to enable our executive team to make informed strategy decisions. It was a joy to work with IOA’s researchers.
I highly recommend the research and intelligence services of IOA. Their research and analysis was expertly implemented and results informed us in the development of our future strategies for Africa.
IOA’s insightful and analytical reports have guided the CIH Group in our efforts to strengthen our market position in the region.
We chose IOA, an expert in the African business landscape, as our partner and acquired the intelligence we needed to move into the African continent.
Through its understanding of local knowledge in Africa, IOA has unearthed important information that others have been unable to find using standard processes.
The thoroughness and dedication of the researchers from IOA led to a successful result that was delivered in a short space of time.
The African Media Index resulting from our collaboration would have been significantly different and much inferior without IOA’s intelligent and positive contributions.
IOA have proved themselves to be a valuable and professional research and analytics partner, and I wholeheartedly recommend them for research work across the African continent.
It was a great experience working with In On Africa. They sourced the data we needed and delivered a thorough report for a very bespoke piece of work.
mothers2mothers engaged In On Africa to perform an analysis of the economic and public health landscape across seven African nations. We were impressed with the speed of turnaround, the breadth of analysis and the quality of the insight. We would be glad to work with them again.
Your needs are unique and we would like to hear about them.

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