Top 5 enterprise technology priorities: AI on the rise, but cybersecurity remains on top – IoT Business News

Cybersecurity, process automation, and IT software (including ERP and CRM) take the top three spots. These priorities are expected to continue leading the way in 2025.
Furthermore, the analysis also indicates a rise in the importance of Artificial Intelligence (AI), projected to climb to the fourth-ranked priority next year. Internet of Things (IoT) remains a key focus, holding onto the fifth position. The research article delves deeper into these findings and enriches it with the latest findings.
Key insights:
Select quotes:
Knud Lasse Lueth, CEO at IoT Analytics, comments that
“We are witnessing a growing emphasis on AI across industries, yet cybersecurity remains a top priority as companies uncover new vulnerabilities during their digital transformation journey. As the CEO of a market research company focusing on IoT, I am pleased to see IoT in the top five priorities. While its climb has been slower than AI’s, IoT is steadily becoming more crucial to enterprises worldwide.”
AI rising in corporate technology priorities. CEOs discussed AI more than any other technology topic in earnings calls since Q1 2023, reaching 34% of calls in Q2 2024. As a result, AI is rising quickly in corporate technology priorities. In 2019, senior IT decision-makers from the industrial and manufacturing sectors ranked AI 11th in prioritization. However, it started inching up in 2021, rising to 8th place between 2022 and 2024, and it is expected to make a significant jump in 2025.

The following are the top 5 priorities in 2024 in IoT Analytics’ latest survey:
For 2025, survey respondents project a significant change, with AI expected to rise 4 spots to 4th and cloud expected to drop 4 spots to 8th place after companies heavily increased their spending on cloud projects during and just after the COVID-19 pandemic. The 2025 expectation is as follows:
Other noteworthy priority shifts for 2025 include IT/OT convergence (rising 1 spot to 9th) and sustainability (rising 1 spot to 10th). Meanwhile, supply chain-related technology dropped from 9th place to 11th.
Cybersecurity in top position for 4th consecutive year. Cybersecurity has held the #1 spot since 2021, rising from 3rd in 2019. IoT Analytics mostly looks at cybersecurity from the lens of connected IoT devices and operational assets, so much of its research into cybersecurity revolves around such.
Recent IoT Analytics research findings related to cybersecurity
Select quotes on cybersecurity from recent IoT Analytics research
“The risk of cyberattacks was our greatest concern [during our IoT adoption initiative] because of the greater vulnerability.” – Senior manager of product management at a Japan-based oil and gas company
“The major challenge with [our IoT adoption] initiative has been gaining IT security approval and requesting the vendor to meet our standard for protocol and utilization of our cloud services.” – Senior manager of production and manufacturing at a US-based transportation equipment company
Process automation remains the 2nd-ranked priority. IoT Analytics added process automation—defined as the use of technology to automate repetitive business tasks and processes—to its 2022/2023 survey, and it has remained the #2 spot ever since.
Recent research findings related to process automation
IT software holds steady as a top tech priority. In 2024, senior IT decision-makers ranked IT software as the 3rd highest technology priority on average. With large-scale ERP, CRM, and other IT software rollouts and modernizations paused during the pandemic, such initiatives are now prioritized again.
Recent research findings related to IT software
AI/ML in the top 5 tech priorities for the first time. AI/ML (including generative AI) is expected to rise 4 spots in technology priority in 2025, from 8th place in 2024 to 4th. Given the amount of attention AI has had since the public release of ChatGPT in late 2022, it is reasonable to expect AI to have climbed to the top 5 by 2024. However, there is a difference between looking ahead at AI initiatives and undertaking them. Many companies find they need to either satisfy other technology needs or lay the foundation for effective AI first.
Recent research findings related to AI
Select quote on the need for other prioritization ahead of AI
“Generative AI is at the forefront of customer conversations. However, enterprises are also realizing that they cannot have an AI strategy without a data strategy to base it on.” – Frank Slootman – former CEO, Snowflake, during Snowflake’s Q3 2023 earnings call
Select quote on the future of enterprise generative AI
“Nearly half of all Bosch plants are already using AI in their manufacturing operations. With the help of Gen AI, we’re not only improving existing AI solutions, but we’re also laying the foundations for the optimum take-up of this future technology in our global manufacturing network.” – Stefan Hartung, chairman of the board of management at Robert Bosch GmbH, in a company press release in Q3 2023
IoT closes out the top 5 tech priorities. On average, IoT ranked 5th as a 2025 technology priority among the senior IT decision-makers. It has also seen a steep climb over the last five years, climbing from 10th. This prioritization aligns with IoT Analytics’ Global IoT Enterprise Spending Dashboard (updated June 2024), which shares end-user spending of IoT markets globally and includes the top 100 IoT companies, their market share, and over 40 use cases. According to the dashboard, the enterprise IoT spending growth rate is expected to increase to a CAGR of 15% until the end of 2030.
IoT encompasses a broad scope of subjects. As IoT Analytics’ founding topic, IoT is central in almost every report, and the topic comprises connectivity and hardware, platforms and software, industrial and non-industrial applications, and—more generally—even market players themselves, among others. Readers are encouraged to explore IoT Analytics’ coverage areas to stay apprised of current IoT research.
Recent research findings related to IoT connectivity and hardware
Recent research findings related to IoT platforms and software
Recent research findings related to industrial IoT and Industry 4.0
Recent research findings related to general IoT market topics
5 questions that executives at technology vendors should ask themselves based on the insights in this article:
5 questions that executives at companies adopting technology should ask themselves based on the insights in this article:
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